If you own or manage a food establishment, to display your QR code menu is the perfect way to enhance it and give your customers more reasons to visit. If you aren’t familiar with QR codes, they are those quick response codes that look like static-filled barcodes.
In the digital world, businesses are always on the lookout for ways to stand out from the competition. Every business has a different target audience and set of customers. Some businesses might not be interested in QR codes but that doesn’t mean you can’t use them to your advantage.
They’ve become popular over the past few years because they are so useful—not only in restaurants but also in many other industries as well. So if you’re finding yourself in need of some inspiration for how to display your QR code menu effectively, here are 7 unique ways to do it:
QR code menu on the windows
If you own a café or coffee shop, you might want to consider putting your QR code menu on the windows. This will give pedestrians outside a clear view of your menu without having to walk up to the window and squint at it.
It will also allow them to quickly scan your menu if they’re in a rush or are using a method of payment that doesn’t allow them to interact with the window. You’ll want to clean the windows before putting the QR code on them.
The last thing you want is dirt, grime, and fingerprints on top of your crisp and clear QR code. After cleaning your windows, put your QR code on them. It’s best to put it in the center of the window so that it can be seen by pedestrians on both sides of the street.
Make sure the QR code is big enough to be easily scanned, but not so big that pedestrians can’t see it from the other side of the street.
QR code menu on the ceiling
The ceiling of a restaurant is a great place to put your QR code menu. This way customers have the option to look at their menus from a distance or from up close.
A closer distance will allow you to read the items on the menu, but it may be too close for the items to be read by a scanner. This is especially important if you have a large menu that could take a long time to scan. If you decide to go with this method, you’ll want to make sure your menu is placed at eye level.
This will allow customers to glance up from their meal to see your menu without having to strain their necks. If you need a strong, industrial hook to attach your menu to the ceiling, you can check out this article to learn how to make the right hook for your menu.
QR code as a digital menu board
A digital menu board is a large screen that displays images of your menu items. This is a great way to engage customers because the menu can be changed to include different specials or feature different dishes. You can even change the pictures to feature pictures of the staff.
This is a great way to give your staff members a chance to interact with your customers on a more personal level. You can find easily attach a digital menu board to a wall or a pillar in your dining room.
If you decide to go this route, you’ll want to make sure to place your menu items in an order that will make sense to customers and will be easy to follow. Take into account the steps that a customer must take to get their meal, such as choosing a drink and adding an appetizer.
QR code in-store menu
A great way to display your QR code menu is to put it on an in-store menu. This way you will be able to use the menu as a space to highlight other things, like promotional deals or new products that have just come out.
Most restaurants have a board that displays daily specials, so why not use that board to display your QR code menu? You can use a marker or a dry-erase marker to write your menu items on the board and then put your QR code below or beside them. This is a great way to make your menu interactive. You can even put a poll on the board and have customers vote on what they want for an appetizer or dessert.
QR code on condiments
If you’re having trouble finding a place to put your QR code menu, why not try putting it on your condiments? These are probably the most unused items on your table, so you may be able to fit your QR code comfortably on any of them. You can put your QR code on the lid of the ketchup or the squirt of mustard. You can even put the QR code on the plastic that the condiments come in.
The best thing to do when deciding where to put your QR code on the condiments is to make sure that it’s in an area where the customer will be able to see it. You want your QR code to be in plain sight, so try to keep it near the top of the table near where the customers’ eyes will scan.
Digital menu displayed on your food
One of the most unique ways to display your QR code menu is to put it on the food itself. You can have an image of the menu item with the name or a combination of both written on the food. This way the customer can simply scan the food to find out what it is and what it costs.
If you decide to put your QR code on your food, make sure that the food is edible. Putting your QR code on a piece of paper that is attached to your food is a great way to get customers confused.
If you decide to put your QR code on your food, follow these steps:
- Make sure the food is edible – If you can’t eat it, don’t put your QR code on it.
- Make sure your food is clean – Customers will eat the food.
- Put the QR code on the food that is most likely to be ordered – If you put your QR code on every single food item, people may get confused as to which one to scan.
- Make sure the QR code is big enough to scan – You don’t want to spend all this effort and have your QR code not scan because it’s too small.
The last resort: Stick your QR code label on something edible
If you’ve tried putting your QR code on the above menu items and it just isn’t working, why not put it on food? You can put your QR code on an edible label and stick it on an item that is most likely to be ordered. You can even use this as a way to advertise new menu items.
If you decide to go this route, make sure that the edible item you choose is easy to read and scan. People will be more likely to scan the item if they can read the QR code label easily.
If you’re thinking, “How can I creatively display my QR code menu?”, your options are limitless. With the rise of the internet and mobile technologies, more and more QR code menus are being published on the internet instead of printed on paper.
If you want to bring to customers’ attention while they’re on the go, you can publish your QR code on social media. If you want people to notice your QR code while they’re walking down the street, try putting it in an area where it will be easy to see. If you want to attract customers from a distance, put your QR code on a billboard or a digital menu board. If you want to get creative, put your QR code on anything that isn’t edible!